What drives your organization’s strategy? Events? Communications? Crisis? Markets? Politics? All of the above? Some of the above?

Do you have a strategy? Do you have a business plan? Is communications a part of either?

• We do research – Our strategic communications planning experience and expertise starts with research – and starting from the end – where you want to be with your communications. We often bring in different types of research – from household surveys to focus groups.
• We plan objectives – We match objectives of your strategy to communications strategy. Sometimes that means starting with a communications strategy, and changing your business strategy.
• We develop messages – Once we know what you want, we compare that with what your target audience wants to hear. We develop messages. We test them. And we re-test them.
• We build communications systems (Tools) – The best communications message won’t reach your audience without the right tools. Where do you want to get to them?? At home? At work? At play? Why send a corporate video to a person’s office if they have no VCR there? Why not use an interactive CD instead? Or maybe you need a third party to deliver your message. We help you choose, then produce the right communications tools.
• We deliver (Process) – How many times have you heard that good communications is all in the delivery? Strangely enough, we still find that the best communication is face-to-face. But sometimes this just isn’t possible, so maybe a live news conference will help – or a webcast.