This is the first component of market strategy development. Don’t start your marketing without it. It’s research. If you have a policy, product or service you need to market, what do you know about your target audience? What will attract them to what you want to market? What are their interests? What are the links to them to get their attention?

• Market Search – This is the lowest cost, most basic component of market assessment. Research through associations, Internet, library research, media research and related website research are just some of the approaches. Have you considered if competitor research is required? What is the market into which you will be communicating? What is the market segmentation? What are the demographics of your audience. Will there be any other initiatives competing with yours?
• Influencer Survey– Who are the influencers who have impact on the buying patterns of your target audience? Who can help you validate your initiative with your target audience?
• Market Research – Polls, market surveys, focus groups, street intercepts and other techniques can be used to research your audience more directly. This can be through personal interview, questionnaires, e-mail surveys and other techniques. Which will work best for you?
• Post Market Assessment – So your marketing program is over. How did you do? How will you assess your success? Monitoring and post mortem research will teach you much about doing even better with your next marketing plan.

We Can Help You:

• We’ve done all kinds of market research assessments.
• We develop the research tools, advise on the best research approach.
• We conduct the tests and do the reports that will guide your market strategy.