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Often we use the media to carry our messages to the target audiences. It's effective, powerful and direct. Although many refer to media coverage as being "free", it doesn't come without a cost. When you delegate delivery of your information to someone else, they will shape it to fit their format and purpose. Their story may not be the same as your story. If you have a plan for communicating and dealing with media your efforts to position your information are likely to be more successful. Like any other relationship, media relations require work and dedication. We Can Help You: Develop and craft core messages and key messages. Coach and train spokespeople and content experts. Prepare media briefing materials and background papers. Help you target the right media, with the right story, in the right way. Write op-ed copy and letters to the editor. Conduct proactive media relations. Guide you through reactive or crisis communications with the media.