About UsThe secret to successful media skills is to understand the dynamics of the newsgathering process, understand what makes news, and understand who reporters are and the conditions under which they do their jobs.
- Knowing news and news reporters – It’s just as significant as knowing your audience and is an important part of strategic communications.
- Knowing the media business – To be an effective media spokesperson or content expert, you have to be just as aware of that industry’s requirements, as you expect suppliers to be of yours. When it comes to news, you are a supplier, and the interview process is a business transaction. Convergence has tightened the margins.
- Coaching with common sense – We tailor our coaching and training to the client, offering a healthy blend of theoretical information and hands-on skills practice. We use video cameras as training tools – and weapons of intimidation. Just like the real world.
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