The time-honored form of communication – print – doesn’t have to be traditional. But if you want to maximize your publication’s effectiveness, we suggest you start with a total plan and budget something like this.
- Target the Audience – Before you conduct public consultation, you should have a clear idea of what input you’re seeking and how you will ultimately use it.
- Design Right – If you’re required by an agency to conduct public input, your first objective is to understand their objectives and understanding about the process and application of public input.
- Format – You may only need the more traditional public consultation process – like a public meeting or open house, or you may need to “drill down” more to ensure that you have an accurate cross-section of public input.
- Management – You need to have a strategy for how your process is managed and who in your organization will be the lead person to respond to public and media inquiries.
- Distribution – You need to have a strategy for how your process is managed and who in your organization will be the lead person to respond to public and media inquiries.
We Can Help You:
- We have a stable of designers that have experience and expertise in everything from doing logos for planes and movies to designing newspapers and magazines.
- We plan publications from start to finish – design, messaging, writing, production.
- We manage the quality of production and the budget.
- We ensure publications reach intended audiences – through direct mail, newspaper inserts, household drops, displays or special delivery.

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