About UsOne commonly quoted definition is that a problem becomes a crisis when it comes to the attention of the media.
Being prepared to field internal, external and media inquiries during a crisis involves stamina, a recognition that you will need people to deal with media 24 hours a day, a willingness to express grief, concern or anger without admitting guilt, and an ability to keep the big picture in mind while addressing the details.
- The primary feature of media in a crisis is speed.
- You must be open, accessible, available and have your concern duly noted. This will not occur without terrific preparation.
- While crises cannot often be avoided they can, and should, be managed. An operational crisis, well handled, doesn’t necessarily have to escalate to the point of becoming a public relations crisis. Chances are, however, some of what’s flying will stick to you.
We Can Help You:
- Provide timely and appropriate media information
- Support your spokespeople and keep them up to date
- Provide distribution services for news updates
- Monitor ongoing media coverage
- Control access to sites and individuals
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