The most effective advertising isn’t just the most memorable advertising. It is advertising that actually changes peoples’ attitudes, opinions, and sometimes even behaviors. Good advocacy advertising delivers persuasive messages to a targeted audience, calling people to action.

• Deliver messages to target audiences – The creative process has few boundaries. Catching the attention of your target audience is often simply a matter of a creative device cleverly deployed.
• Be bold, be simple, be direct – Effective advocacy advertising combines creativity with persuasive strategy. An effective advocacy ad stops an audience in its tracks and gets it to march in a different direction or to the beat of your drummer.
• Lay out simple solutions and actions – Whining without recommended actions or solutions from the target audience will kill any kind of advocacy.

We’ve designed powerful and effective advocacy ads. Our advertising has helped win campaigns. We take your issues seriously and we make sure your target audience does too.

We Can Help You:

• Define your target audience and conduct research to identify their “hot buttons”.
• Turn a key message into a persuasive call to action.
• Design powerful media advertising that not only catches the attention of your target audience, but also causes them to act.