In every constituency there are leaders and there are followers. The people out front leading the way, set the trends, shape the opinions of others and develop a tone for the critical analysis of the debate.

• Identifying opinion leaders early – This is essential. Establishing relationships with them – usually face-to-face relationshipsÑcan make or break your campaign. With a best-case scenario, you are able to secure the support of opinion leaders and key influencers at the outset of your campaign. You gain instant credibility or legitimacy. Worst case, you neutralize them by anticipating their concerns and providing credible answers and solid information to them before they can adopt positions of opposition based on misinformation.
• Profile them – We profile the opinion leaders and key influencers for you so you know who they are and how they think. We identify their networks and their circles of influence.
• Make the right approach – We provide advice to you on how to approach them. We help you develop your key messages. We anticipate their questions and craft credible responses for you.
• Track them – We help you track the success of your contacts. As opinion is shaped, we point to where the opinion leaders have had influence and we adjust your strategies accordingly.

We Can Help You:

• Identify the opinion leaders and key influencers.
• Profile these people so you know who they are, how they think and who they influence.
• We develop a strategy for you to win their support or at least neutralize them.
• We help you track your success.