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Every Word (and Image) Counts

Written by Maurice Bridge on March 30, 2011

Blah, blah, freakin’ blah. Got your attention? Didn’t think so.

Saying the same old thing the same old way doesn’t get much notice, but that doesn’t stop people from doing it anyway, even if the results are sadly predictable. Case in point: a little study of the most overused buzzwords in press releases, which got a mention in Ragan’s PR Daily, a website aimed at communications professionals. http://tinyurl.com/46t99nc

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This Side of Paradise

Written by Joanna Piros on March 22, 2011

After our guests had gone we sat back and relaxed, listened to music, sipped a single malt and reflected on the evening. It occurred to me that what we had – a warm home, kids safe and sound, financial security, health, safety, freedom from oppression, is what people all over the world wish they had. Whether it’s revolutions in the middle east or traumatized survivors of the Japanese earthquake, tsunami and possible radiation fallout, I’m certain the end game for all of them is a warm home, kids safe and sound, financial security, health, safety and freedom from oppression.

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What’s Online News Worth, NY Times?

Written by Maurice Bridge on March 18, 2011

Why buy a cow if you can get milk for free? Hardly a new question, but one that keeps recurring in new and interesting ways. Now it has taken the form of an email from Arthur Sulzberger Jr., publisher of The New York Times, to let us all know that as of March 28, the Gray Lady will no longer be giving it away. After that date, unfettered online access to the NYT will cost $35 a month – about the same as a subscription to the newsprint version of The Globe and Mail, a bit less than twice the current discounted Vancouver Sun rate. http://tinyurl.com/4hwffaf

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Come Uppance is Sweeeeet

Written by Joanna Piros on March 12, 2011

As mentioned in this space, we are doing a lot of travelling recently, shooting videos for various clients across the province.  In the course of the travelling itself you come across the usual, and unusual, amounts of frustration.  Camera gear holds magnetic appeal to airport security screeners who insist on methodically swabbing every tripod and light stand for explosive residue. We have yet to experience a post mining shoot flight where they would actually find explosives but I will be certain not to schedule anything too soon after, just in case.

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Air Canada – We’re Not Happy ‘til You’re Not Happy.

Written by Maurice Bridge on March 10, 2011

Yeah, I know – ragging on our national air carrier is kinda like taking candy from a baby, but still … when it leaves you high and dry without warning or apparent rationale, you get a little choked.

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