Nowhere is perception reality more than it is in the way that consumers view the economy. The rapid turn of global events over the last year demonstrates so clearly how modern economic forces and mass public mood are both cause and effect.
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Sep
25
Fire, Ready, Aim
Government announces new policy. Opposition groups define it to their own ends. New policy gets hammered by the public. Government chases own policy trying to explain it. Sound familiar?
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The Manufactured Crisis
It takes a lot of hard work, on many fronts, to create a positive buzz around a new trend, product, restaurant or celebrity. Ask anyone who has been involved with political campaigns, restaurant or club openings, or who manages an up and coming author, actor or musician. Images must be managed, the right words in the right ears, the right editorial connections made, the right events attended, or the right attendees attending your event.
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Article Review: Sustainability. Again.
Article: Why Sustainability is now the key driver of Innovation.
Source: Harvard Business Review
By: Ram Midumolu, C.K. Prahalad, M.R. Rangaswami
Rating: 
“Making our operations sustainable and developing ‘green’ products places us at a disadvantage vis-à-vis rivals in developing countries that don’t face the same pressures.” Obviously, becoming more “green” is a trend that happening, but not always with the grace and patience that one might hope for. After all, it is change. And for some organizations, change is negative.
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Book Review: Mastering Communication At Work
Mastering Communication At Work.
By: Ethan F. Becker + Jon Wortmann
Rating:
This is a great primer for a personal communications “newbie”. Its aim is to make the reader a better, more professional and sensitive communicator.
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Who We Are
- Bruce Rozenhart
Principal
Bruce Rozenhart has over 25 years experience in public affairs and is a recognized expert in all aspects of communications - crisis communications, conflict management, strategic planning, public relations, third party advocacy programs, public consultation, communications technology, publication design and video production.
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- Bob Ransford
Senior Consultant
Bob Ransford is a communicator and an urban designer. He specializes in urban issues and in dealing with complicated urban development and land-use challenges involving the public, governments and other stakeholders.
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- Joanna Piros
Senior Consultant
Joanna Piros has over 20 years experience in the media as a reporter, television news anchor, writer and producer. As a communications consultant and trainer, she has helped a wide variety of clients create communications strategies, create events, and become better communicators with external audiences, internal audiences, and media.
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- Maurice Bridge
Senior Consultant
Maurice Bridge has over 35 years experience in communications. His background includes daily news reporting for television and print, television field production and television newscast management.
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- Tara Chan
Communications Coordinator
Tara Chan has several years experience in office administration and public relations working for government and industry.
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