• Archives

Article Review: Being Digitally Savvy

Written by Bruce Rozenhart on March 5, 2009

Article: Digital Darwinism
Source:  Strategy + Business
By:  Christopher Vollmer

Rating: ★★★★★

It’s no secret that advertising today isn’t what it once was.  Talk to any newspaper publisher and learn the sad truth that print ad sales are down, and going down.  Ad agencies are embracing the “new media” and making bundles of money.  Newspapers continue to move into the internet to deal with the new media – for survival if for no other reason.

Read More »

TWEEEEET!! Second Opinion!!

Written by Bruce Rozenhart on March 5, 2009

My most esteemed colleague, Ms. Piros, has taken on the “social media” for its many, many inconsequentualities.  New word.

Read More »

YOU TWIT(ER)!

Written by Joanna Piros on March 5, 2009

What are you? 12? That’s my conclusion after first being surprised by, looking into, and finally observing, discussing and analyzing Twitter.

Read More »

Don’t Lose It

Written by Bob Ransford on March 5, 2009

Use it or lose it. Shame doesn’t seem to work. Perhaps reverse psychology will. If you’re not going to vote maybe you should lose the right to do so.

Read More »

Nobody Whistles Anymore

Written by Bruce Rozenhart on March 5, 2009

Am I dating myself?  Do you remember when people used to whistle in the streets?  Whistle tunes, not wolf whistles.  Nobody hums anymore either.

Read More »

Book Review: Barack, Inc. (Winning Business Lessons from the Obama Campaign)

Written by Bruce Rozenhart on March 5, 2009

Barack, Inc. (Winning Business Lessons from the Obama Campaign).
By: Barry Libert & Rick Faulk
Rating: ★★★★½

Who among us ever fully believed that a Cinderella candidate could soar out of Illinois obscurity and become the 44th President of the United States, confounding dozens of world-renowned politicos in the process? Yet Barack Obama managed to beat the Republican Party at its own game with discipline, organization and massive fund-raising.”

Read More »