About Us Our ServicesArticle: The Machinery of Hope
Source: Rolling Stone
By: Tim Dickinson
Rating: 
Yes, we can. Three simple, compelling words that have done more to regenerate the American spirit. And Barack Obama, has done it again. Already being compared with JFK, being called “Kennedy-esque”, a master of giving people hope.
OK, we’re in Obama-land. The Clinton campaign communication strategy is corporate, contrived and at times, confusing. Barack Obama is running on simple messaging, tuned to the masses – based on… hope.
I was in Grade 4 when John F. Kennedy was shot and killed. I remember my teacher, Mrs. Jackson, leaving the classroom with the principal, Mr. Morton and returning, red-eyed and sniffling, some 15 minutes later. It seemed to me, at the time, that Canadians were mourning an American president as much as Americans were and, in hindsight it seemed a bit odd.
The nature of political communications is changing rapidly and I am learning to adapt to it the hard way.
The Seven Triggers to YES (The new science behind influencing people’s decisions.).
By: Russell H. Granger
Rating: 
Interesting – the “science” of influencing people. Little did Dale Carnegie know that winning friends and influencing people was a science.
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